# Buying roasted coffee

**URL:** <https://baristahustle.discourse.group/t/buying-roasted-coffee/266>\
**Category:** Q&A\
**Created:** [June 20, 2016, 3:33am UTC](https://baristahustle.discourse.group/t/buying-roasted-coffee/266 "2016-06-20T03:33:31Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![aaronswood](https://yyz1.discourse-cdn.com/flex027/user_avatar/baristahustle.discourse.group/aaronswood/32/44_2.png) [@aaronswood](https://baristahustle.discourse.group/u/aaronswood)\
**Post date:** [June 20, 2016, 3:33am UTC](https://baristahustle.discourse.group/t/buying-roasted-coffee/266/1 "2016-06-20T03:33:31Z")

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What are the most important factors when choosing espresso coffees to sell in your cafe?  
Angled towards the guest/SOE/secondary coffee that is served alongside your main offering/blend (if you offer one) but could be easily applied to your main offering/blend. I feel everyone makes these decisions on a weekly basis for it to be a topic worthy of fleshing out, or even help baristas make their choices with greater thought and clarity.

Below are some influences that sprang to mind.

What are the top 5 that influence you? Anything else for the list?

- Flavour as espresso
- Flavour as flat white/latte/cappuccino
- Supplier’s reputation/brand/popularity
- Customers request
- Country of origin
- Age of green, seasonality of coffee
- Need for a diverse offering. To be different to the other coffees on my list
- Price
- Roast degree
- Information about the coffee included in printed form
- FT, Org, RFA certifications
- Cup of Excellence, Best of [insert origin] awards
- Exclusivity of supply in my suburb/strip
- Carbon footprint of packaging/delivery method
- Level of technical support from supplier
- Lead time on usage. Roasted to order?
- Try before you buy. Samples
- How nice the delivery driver is
- Direct trade relationship between roaster and producer

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**Author:** ![aaronswood](https://yyz1.discourse-cdn.com/flex027/user_avatar/baristahustle.discourse.group/aaronswood/32/44_2.png) [@aaronswood](https://baristahustle.discourse.group/u/aaronswood)\
**Post date:** [June 20, 2016, 6:29am UTC](https://baristahustle.discourse.group/t/buying-roasted-coffee/266/2 "2016-06-20T06:29:44Z")

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To add to the list:

- Tasting notes supplied by the roaster
- Have tried it before at another cafe
- Payment terms

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**Author:** ![MattPerger](https://yyz1.discourse-cdn.com/flex027/user_avatar/baristahustle.discourse.group/mattperger/32/5_2.png) [@MattPerger](https://baristahustle.discourse.group/u/MattPerger)\
**Post date:** [June 20, 2016, 7:06am UTC](https://baristahustle.discourse.group/t/buying-roasted-coffee/266/3 "2016-06-20T07:06:31Z")

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Or the good old “as long as it’s different to last week and never the same twice”

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**Author:** ![dana](https://yyz1.discourse-cdn.com/flex027/user_avatar/baristahustle.discourse.group/dana/32/6_2.png) [@dana](https://baristahustle.discourse.group/u/dana)\
**Post date:** [June 21, 2016, 4:37pm UTC](https://baristahustle.discourse.group/t/buying-roasted-coffee/266/4 "2016-06-21T16:37:45Z")

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+1 for coolness of bag/box/tin when displayed on the shelf. Counter Culture or Dukes. So colourful! (and also delish).

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**Author:** ![joshuadusk](https://yyz1.discourse-cdn.com/flex027/user_avatar/baristahustle.discourse.group/joshuadusk/32/92_2.png) [@joshuadusk](https://baristahustle.discourse.group/u/joshuadusk)\
**Post date:** [June 21, 2016, 5:07pm UTC](https://baristahustle.discourse.group/t/buying-roasted-coffee/266/5 "2016-06-21T17:07:51Z")

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Honestly, a lot of the time, how they look is what gets people buying them!